Creative strategy and visual direction

Prioritising tasks and making key decisions.

Campaign launches and marketing assets.

Sales decks, events, and print materials.

Task management, design reviews, quality control, and deadlines.

Founder

Marketing

Sales

Design team — 4 people

Managing the design team

Building design processes and standards

Working directly with the founder and key teams

Quality control and deadline management

Project duration

2 years

2024-2026

Key responsibilities

Collaboration

Team

Output

Engagement

Areas of work

specialists

deliverables

external creative team

4

500+

Partnership

When our collaboration began, the Academy was growing rapidly, launching new products, webinars, offline events, and marketing campaigns. The pace of growth called for a strong creative team capable of delivering high-quality work across every area of the business.

The Academy of International Business is one of Russia’s leading educational platforms for entrepreneurs, founded by Anna Fomicheva.

About the project

Presentations

250+

20+

Websites

Work delivered

300+

Marketing assets

150+

Print materials

3

Major offline events

4

Team members

Business partners

500

+

8000

Students

Products, marketing, events, and educational programs.

New products, webinars, offline events, and marketing campaigns were launching every week. High-quality creative had to be delivered quickly across multiple areas of the business.

We needed to build a design team and workflow capable of handling a high volume of work consistently.

Multiple workstreams

From presentations and landing pages to print materials.

Hundreds of assets

The existing team couldn’t keep up with the volume and pace of requests.

Limited resources

Fast-paced launches

The challenges we faced

The Academy was growing rapidly, launching new products and events, while its internal resources struggled to keep up with the volume and pace of incoming requests.

Requests came simultaneously from the founder, marketing, sales, and education teams, across different channels and without a unified prioritisation system.

Multiple requests at once

There were no established processes or standards to scale design production while maintaining consistency and quality as the workload increased.

No unified system

Some materials had to be delivered within hours of an event or launch. Any delay could directly affect sales and other teams’ work.

Tight deadlines

Requests came in from different teams and directly from the founder.

Requests

Prioritization

We evaluated each request based on impact, urgency, and available resources.

How we solved these challenges

Planning

We built the workflow and allocated resources across the team.

Design

The team worked within clear processes and shared standards.

Quality Control

We reviewed every deliverable for brand consistency, project goals, and technical requirements.

Delivery

Final assets were handed off to the relevant teams and launched.

01

06

05

04

03

02

We built a consistent visual system, scaled it across the company’s product ecosystem, and established a reliable workflow for websites and marketing assets.

What changed

Before

After

Key areas of work

websites

created for AMB

20+

Average audience growth across the Academy’s webinars over 18 months (around 400 attendees per webinar)

+

1200

2.5×

faster

Design and website production through a unified team and streamlined workflows

Design and website production through a unified team and streamlined workflows

Enrolled in programs priced from RUB 1.5M to RUB 10M within one year

+

300

130

growth

attendees

students

Company growth over 18 months

Some of these results were achieved through the combined efforts of the Academy team and the design team led by Nikita.

of entrepreneurial experience in international business and trade

years

Video testimonial from Academy founder Anna Fomicheva

17

1000

cases

of helping entrepreneurs and large companies build businesses with international markets

Led the project’s creative direction

Nikita

participants

joined Anna’s international trade intensive program over the past year

300

Creative Lead

Nikita Tsvetkov

Project creative team

Создание графики для соц.сетей/мероприятий, дизайна печатной продукции, презентационных материалов и разработка других дизайн-носителей

Kirill Rakitov

Визуальная реализация бренд-концепции на дизайн-носителях проекта

Digital Designer

Разработка дизайна лендингов/сайтов и адаптация под все устройства

Анимация дизайн-носителей
и графических элементов

Motion Designer

Монтаж видео для кейса/курса или сайта (при наличии)

Nikita Kovrigin

Создание живой динамики в проектах за счет анимаций

Визуальное усиление смыслов через движение

Поддержка и техническое сопровождение после запуска

Обеспечение стабильности, скорости и корректной работы сайта

Grigory Shulgin

Настройка доменов, форм, аналитики и технической части

Technical Specialist

Верстка сайта на Tilda / подключение кастомных скриптов

If you're looking for a Creative Lead who can build design processes, lead a team, and turn business challenges into a strong visual system, I'd be happy to connect.

Спасибо, что долистали до конца

Hi, I’m Nikita, a Creative Lead. I’m open to new projects and collaborations.