Refreshing the school’s visual identity

Aligning priorities, visual solutions, and key launches.

Advertising campaigns, social media, and promotional materials.

Landing pages, presentations, and visual packaging for programs.

Task management, art direction, reviews, and execution oversight.

Co-founders

Marketing

Educational Products

Design Team (3 people)

Art direction and maintaining a consistent visual system

Design and development of websites and landing pages

Materials for marketing, social media, and advertising campaigns

Presentations and visual packaging of educational products

Project duration

1 year 9 months

2023-2024

Key Responsibilities

Collaboration

Team

Scope

Format

Areas of Work

specialists

deliverables

External design team

3

300+

Partnership

During our collaboration, we updated websites and landing pages, presentations, social media, advertising campaigns, and marketing materials while maintaining a consistent visual language across the school.

At the start of our collaboration, the school had already developed a new visual style. The main challenge was to extend it across all brand communications and systematically redesign the existing materials.

Pushka School is a fashion design and digital fashion school that combines classical fashion disciplines with modern digital tools.

About the Project

presentations

50+

15+

websites

Scope of work

200+

marketing materials

70+

advertising creatives

400+

AI-generated visuals

3

people on the team

countries

40 +

10000 +

students worldwide

Websites, presentations, social media, marketing, and advertising.

The new identity was already in place, but most existing materials still followed the old visual language. We needed to consistently transition the school’s communications to the new style.

The goal was to turn the new visual style into a functional design system.

5+ areas

Me, a designer, and a Tilda developer.

3 people

of continuous visual support for Pushka School.

1 year 9 months

The challenges we faced

Transition to a New Style

Pushka School was transitioning to a new visual style. The challenge was to redesign the key audience touchpoints and then maintain a consistent brand image across all channels.

Websites, presentations, social media, advertising creatives, and marketing materials required different solutions while still feeling like parts of one brand.

Multiple Formats

The goal was not simply to repeat existing design solutions, but to evolve the visual style and adapt it to new tasks without losing brand recognition.

Maintaining the System

New products, launches, and advertising campaigns required a steady flow of materials. The design process had to remain fast and consistent without compromising quality.

Continuous Workflow

Reviewed the school’s existing materials and identified what needed to be transitioned to the new visual style.

Audit

System

Defined the core visual principles and rules for working with the existing identity.

How we solved these challenges

Priorities

Identified key tasks together with the founders and created a launch roadmap.

Design

Adapted the style across websites, presentations, social media, advertising, and marketing materials.

Quality Control

Provided art direction and reviews to keep a consistent visual language across different formats.

Development

Expanded the visual system for new products and challenges without going beyond the existing style.

01

06

05

04

03

02

We applied Pushka School’s updated visual style across its key communication touchpoints and built a consistent visual language. Websites, social media, advertising campaigns, and marketing materials became part of one cohesive system.

What Changed

What Changed

Before

After

Key areas of work

websites

designed by our team for Pushka School

15+

presentations

designed by our team for Pushka School

50+

advertising creatives

designed by our team for Pushka School

100+

images

created by our team for Pushka School

70+

3D icons

created by our team for Pushka School

50+

in the design team: art direction, design, and Tilda development

3

40+

represented by Pushka School students

design areas: websites, social media, presentations, marketing, and advertising

5 +

21 months

of continuous visual support and development for Pushka School

If you're looking for a Creative Lead who can build design processes, lead a team, and turn business challenges into a strong visual system, I'd be happy to connect.

Спасибо, что долистали до конца

Hi, I’m Nikita, a Creative Lead. I’m open to new projects and collaborations.