Creative direction and art direction

Worked as part of the marketing team and developed communication campaigns.

Created materials for products, events, and educational programs.

Task assignment, art direction, reviews, and quality control.

Marketing

Academy team

Design team (4 people)

Building a new design team

Developing the visual language

Managing design production

Quality control and deadlines

Project duration

2 years

2022–2023

Key responsibilities

Collaboration

Team

Scope

Format

Areas of work

specialists

deliverables

design team

4

400+

In-house

Presentations

150+

20+

Websites

Work delivered

200+

Marketing materials

80+

Print materials

2

Major in-person events

4

Team members

Created during my time at X10 Academy.

Materials for educational programs, events, marketing, and internal communications were being produced simultaneously.

We needed to build a design function that could consistently handle a high volume of work.

400+ deliverables

Design, motion, and Tilda development.

4-person team

Education, marketing, events, and digital.

Multiple workstreams

High volume of work

Challenges we faced

X10 Academy was growing rapidly. Following a change in the design team, we needed to maintain that momentum without compromising quality, while rebuilding the design function at the same time.

Presentations, landing pages, social media, print materials, motion design, and event visuals were all developed in parallel.

Multiple formats

After the previous team left, we needed to build a new team while keeping ongoing projects on track.

Design team transition

Deliverables were often tied to launches and events, so deadlines directly affected other teams.

Fast-paced environment

Reviewed the team’s existing tasks, processes, and materials.

Audit

Priorities

Prioritized tasks by urgency, scale, and workstream.

How we solved these challenges

Team

Built a new team covering design, motion, and Tilda development.

Processes

Set up task assignment, workload distribution, and deadlines.

Quality Control

Led art direction, reviews, and quality control.

System

Built a stable workflow that allowed the team to consistently deliver across different workstreams and formats.

01

06

05

04

03

02

What Changed

Before

After

Key areas of work

websites

created by us for X10 Academy

20+

presentations

created by us for X10 Academy

150+

marketing materials

created by us for X10 Academy

200+

events

designed by us for X10 Academy

5

print materials

created by us for X10 Academy

80+

3D models

created by us for X10 Academy

50+

directions and formats —
from digital to events

10 +

2

года

from designer on the team
to Design Lead

people in the design team
that I built and coordinated

4

400+

design assets created during my work with X10 Academy

created during my work with X10 Academy

materials

Result Recognized by Igor Rybakov

400

+

4

people

in the design team under my leadership

Entrepreneur,
Founder of X10 Academy

Igor Rybakov

years

from designer on the team to Design Lead

2

Creative Lead

Nikita Tsvetkov

Project creative team

Создание графики для соц.сетей/мероприятий, дизайна печатной продукции, презентационных материалов и разработка других дизайн-носителей

Kirill Rakitov

Визуальная реализация бренд-концепции на дизайн-носителях проекта

Digital Designer

Разработка дизайна лендингов/сайтов и адаптация под все устройства

Анимация дизайн-носителей
и графических элементов

Motion Designer

Монтаж видео для кейса/курса или сайта (при наличии)

Nikita Kovrigin

Создание живой динамики в проектах за счет анимаций

Визуальное усиление смыслов через движение

Поддержка и техническое сопровождение после запуска

Обеспечение стабильности, скорости и корректной работы сайта

Grigory Shulgin

Настройка доменов, форм, аналитики и технической части

Technical Specialist

Верстка сайта на Tilda / подключение кастомных скриптов

If you're looking for a Creative Lead who can build design processes, lead a team, and turn business challenges into a strong visual system, I'd be happy to connect.

Спасибо, что долистали до конца

Hi, I’m Nikita, a Creative Lead. I’m open to new projects and collaborations.